Sales Conversion Assessment
Let’s convert more of your leads & prospects into customers & clients.
How do you sell to someone who doesn’t want to be sold to?
Rarely are people in the frame of mind to spend money when they land on your website. When they are, they’re pretty easy to convert into a customer.
In order to increase your conversion rate, you need to focus on the other folks–the highly qualified prospects who aren’t ready to buy. Your product or service is exactly what they need to achieve their goals, but they don’t know it, and odds are they won’t stick around long enough to find out.
How can you turn a “not ready yet” prospect into a “please sign me up” customer?
The problem is, most sales systems are designed to sell, not to educate. (They leave that to the marketing team.) But in order to loop more of your prospects into that cycle, you need to expand your definition of what your sales process is designed to do.
When you take an approach that includes education as a crucial component (and not just education about your product, but about all the options and potential roadblocks to them achieving their goals), your interests become closely aligned with those of your prospective customer, no matter how ready they are to hand over their credit card.
If you’d like to start converting more of these prospects, we’d love to help.
But first, we need to know more about you so we can make the right recommendations for your unique situation.
Contact Sarah at firstname.lastname@example.org or fill out this handy form. We’ll get back to you within a day or so (we’re usually pretty fast.)
Strategy in your inbox
We send out a regular newsletter about how people-first companies can use creative technology to solve pressing business problems.
When you sign up, we’ll send you a copy of our framework for building and strengthening customer relationships, supported by 15 years of research. We hope you’ll join us.