As a partner at &yet, Sarah is very often the quiet compass of &yet’s soul.
Stormy seas or fair weather, she repeatedly points to a magnetic vision for our True North. Sometimes by sharing a parable, other times by emphatically making her case for a new way of thinking, but often by simply listening and reflecting.
There aren’t many people who live as full-hearted as Sarah does. Her world-changing superpower is making honest vulnerability an asset rather than a liability. It’s impossible for Sarah to be anything but genuine in everything she does. She is courageous, humble, thoughtful, and keenly aware of the needs of the people around her.
As a small child, Sarah read every single book she could get her hands on. As a small adult, well, she still does.
If you pay close attention in the midst of a brainstorming conversation, you’ll likely catch her eyes suddenly darting back and forth as something you’ve said sends her whirling through the shelves of her mind’s endless library, grabbing an armful of reference material, inspiration, and insight and returning to the present reality with wild eyes wide. Then she’ll burst forth with an enthusiastic exclamation “Oh my gosh!” and that’s how you know.
Sarah is a natural entrepreneur. Her experiences have given her an innate understanding of how to build and market businesses on the Internet. Well into her second decade creating things for the web, Sarah has experience as a professional web developer and designer, but her gifts really shine when it comes to her understanding of how to use the web’s preeminent technology: the written word.
In her work as a writer, consultant, and content strategist, Sarah has the rare and unique capability of creating experiences that build entire worlds of feeling. She makes plain things magic, without needing any manipulative sleight of hand.
Sarah lives in Norfolk, Virginia with her awesome husband John and their three creative and independent children, who have been known to bring her homemade applesauce waffles while she’s busy working.
Sarah is the author of Gather the People, where she introduced the world to a deep-not-wide marketing theory built on genuine vulnerability. She is also an online community builder, as founder of the digital coworking space Gathered.